Insight 2 – Why is a Brand Important?

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Insight 2 - Why is a Brand Important?

In an extremely competitive and visual-led marketplace, the look, styling and tone of your brand identity are essential. It should reflect your big idea, promise, values and personality of your company while visually appealing to your target audience. The power of a brand stems from a curious mixture of how it performs and what it… Read more »

Delivering Brand Strategy Development

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Brand New Creative Brand Strategy Development

What is Brand Strategy? Developing a brand requires defining, articulating, and asserting your messaging and then translating that message into channels where customers can interact with your business. To create a brand, you have to be prepared to get your hands dirty. The process requires research, brainstorming, data, insights, and a clear vision for your… Read more »

Insight 1 – A Brand is not just a Logo

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While’ branding’ may have arisen as a way to tell one person’s cattle from another using a long piece of hot metal with a special design at one end of it, there’s much more to a brand than just a logo. A ‘brand’ in the modern sense is built on expectation and experience. In its simplest… Read more »

6 Insights into Branding for Business Series

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6 Insights into Branding for Business

Now, when you hear the term brand or branding, what springs to mind first? For most people, it’s a logo or a symbol and to go one step further, you’d be most likely thinking of a well-known brand like Apple, IKEA, Nike or Virgin. Although a logo or a symbol is a vital part of… Read more »

Ever considered marketing on wheels?

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Business Vehicle Branding

If you’re looking for a cost-effective marketing tool that gets your business noticed, it might be time to consider branding your company vehicle to give you an instant marketing campaign on wheels. What is vehicle branding? Well, it’s a term that is used to describe anything on your vehicle that promotes your business, from a… Read more »