COVID-19 has had an effect on businesses in Ireland (and pretty much everywhere across the globe). For some, it’s simply about survival.
New Perspectives – Stork and Co
Posts By: Amos Unkovich
New Perspectives – Miller Brothers Stone
COVID-19 has had an effect on businesses in Ireland (and pretty much everywhere across the globe). For some, it’s simply about survival.
Insight 3 – Know who you’re talking to
Have you ever played darts blindfolded? If so, did you hit the bullseye or even hit the board for that matter? Not knowing who your target audience is and how you’re relevant to them is very much like playing darts with a blindfold on….facing backwards. So, how do we define the term Target Audience? While… Read more »
Insight 2 – Why is a Brand Important?
In an extremely competitive and visual-led marketplace, the look, styling and tone of your brand identity are essential. It should reflect your big idea, promise, values and personality of your company while visually appealing to your target audience. The power of a brand stems from a curious mixture of how it performs and what it… Read more »
Delivering Brand Strategy Development
What is Brand Strategy? Developing a brand requires defining, articulating, and asserting your messaging and then translating that message into channels where customers can interact with your business. To create a brand, you have to be prepared to get your hands dirty. The process requires research, brainstorming, data, insights, and a clear vision for your… Read more »
Insight 1 – A Brand is not just a Logo
While’ branding’ may have arisen as a way to tell one person’s cattle from another using a long piece of hot metal with a special design at one end of it, there’s much more to a brand than just a logo. A ‘brand’ in the modern sense is built on expectation and experience. In its simplest… Read more »
6 Insights into Branding for Business Series
Now, when you hear the term brand or branding, what springs to mind first? For most people, it’s a logo or a symbol and to go one step further, you’d be most likely thinking of a well-known brand like Apple, IKEA, Nike or Virgin. Although a logo or a symbol is a vital part of… Read more »
Ever considered marketing on wheels?
If you’re looking for a cost-effective marketing tool that gets your business noticed, it might be time to consider branding your company vehicle to give you an instant marketing campaign on wheels. What is vehicle branding? Well, it’s a term that is used to describe anything on your vehicle that promotes your business, from a… Read more »
Food lovers rejoice – branding a BBQ festival on a tight deadline!
We’re happy to share some recent campaign and design work for a BBQ festival that had all of our favourite things in life – If you know us, we’re not joking. The Beer, Bourbon & BBQ Festival kicked off at the Bison Bar on the 24th May and ran into the wee hours throughout the… Read more »
Good things come to those that wait
Rebranding is a process of redesigning elements of the brand identity to realign your messaging and perception. This can include a new name, logo redesign, new colours, new messaging, and other core changes to the brand identity. Rebranding is not something that should be done often or lightly. However, when necessary, it can be a… Read more »
Does your brand have a voice?
Is it hard to explain who you are and what you do? Or tough to describe why someone should choose you instead of a competitor? If a potential customer asks, “what’s in it for me?” could you answer easily? Does your website’s home page quickly confirm who you are, what you offer, and why to… Read more »
Iconic Office Lunch & Learn Series
In February, we took part in the Iconic Offices Lunch & Learn series. We spoke about 6 key insights to assist in building a strong, and compelling brand for your business. Creating content (and then delivering!) a 45-minute workshop was a daunting yet ultimately very rewarding task.
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