Each season Max Benjamin launch a themed edition range of scented candles and fragrance diffusers. Max Benjamin engaged BrandNew creative to create the packaging for their variety in Autumn 2018.
Paris is an enchanting place, especially in the fall. These fragrances are inspired by Autumnal flowers that paint the palace gardens, golden leaves that drench the tree-lined Boulevards and ornate bridges that come to life under the moonlight. Paris in the fall was the third edition of these location themed fragrances. We felt the Max Benjamin branding was missing in previous versions so ensured it was prominent in these new designs. A combination of gold and copper foiling was used to bring out the autumnal colours of Paris.
Packaging Design

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