Recently, we’ve noticed an increase in brands using fun, doodle-style illustrations. Brands are embracing this trend and showing off their playful sides. This style is appearing across brands in various sectors, and we love to see it. Above are some examples of brands that are really doing it right: WeWork by Franklyn, Urban Climb by Base Design, 13th Floor Coffee Co. by Process Play, and Going by DesignStudio.
We loved this style so much that our own Hatty Lee took a stab at some. From our team coffee mugs to our favourite local haunts, experimenting with this style was a lot of fun.
If you think illustration could add a missing piece to your brand, there are plenty of great Irish Illustrators to look out for, and illustratorsireland.com is a good place to start!
