Brown Thomas – Various Projects

Known as Ireland’s most beautiful lifestyle store, Brown Thomas is loved as much at home as it is by international visitors.

Ciaran Bass - Head Concierge and Doorman

Part of a global retail family, which includes Selfridges in the UK and Holt Renfrew in Canada, Brown Thomas celebrates creativity, luxury and service and the very best Irish and International brands showcased in a beautiful retail environment. BrandNew Creative have worked closely with the marketing team at Brown Thomas for over 10 years. We have helped create, promote and bring to life some amazing customer events and promotions.

Business Challenge

Creating curated luxury experiences for customers of Brown Thomas & BT2 customers within the ultra-fast pace of retail. Often the biggest challenge was visually communicating campaigns internally for approval before executing under strict deadlines.


Customer Event Naming and Branding | Advertising Campaigns (on/offline) | Direct Mail | Environmental Graphics | Instore Wayfinding | Art Direction | Internal Presentations | Photography by Neil Hurley

Beauty Event Advertising
Brown Thomas Create 2015 advertising
BT2 lookbook design for press event
Body Fitting month advertising
Beauty Blossoms event advertising
Selection of customer event invitations
Selection of printed work
Selection of printed work
Brown Thomas Create 2014 campaign visuals
Invitation design, café branding, lingerie brochure
Food Emporium branding, Brown Thomas Create, Click & Collect logo, Brown Thomas Living magazine design
Various campaign visuals