Brown Thomas
Celebrating creativity, luxury and service
Background
Known as Ireland’s most beautiful lifestyle store, Brown Thomas is loved as much at home as it is by international visitors. Part of a global retail family, which includes Selfridges in the UK and Holt Renfrew in Canada, Brown Thomas celebrates creativity, luxury and service and the very best Irish and International brands showcased in a beautiful retail environment. BrandNew Creative have worked closely with the marketing team at Brown Thomas for over 10 years. We have helped create, promote and bring to life some amazing customer events and promotions.
Business Challenge
Creating curated luxury experiences for customers of Brown Thomas & BT2 customers within the ultra-fast pace of retail. Often the biggest challenge was visually communicating campaigns internally for approval before executing under strict deadlines.
Services
Customer Event Naming and Branding | Advertising Campaigns (on/offline) | Direct Mail | Environmental Graphics | Instore Wayfinding | Art Direction | Internal Presentations | Photography by Neil Hurley
