Dacha Drinks

A Splash of Cocktail Magic

Background

2020 has encouraged us all to slow down, reminding us that the simplest pleasures are the most important: the uncomplicated joy of spending time with family and friends, enjoying local, home-grown products together and raising a glass to a happy future. Dacha Drinks is about celebrating that connection.

From Russia to Ireland, from Daria’s garden in Co. Cavan to your home, from a standard gin and tonic to a special signature cocktail. Whether you’re tired of the typical combinations or want a special flavour that’ll make you feel like you’ve gone out to a bar, Dacha Drinks helps you mix custom cocktails quickly and easily. Choose from orange and basil, raspberry and thyme, or sweet rose-coloured rhubarb to transform drinks at home into an indulgent, enjoyable experience.

Business Challenge

As coronavirus became a global pandemic, the business world has been shaken up in each and every sector – and food and drink are no exception. With all bars, pubs and restaurants closed for months on end, new drinking occasions are being made, and traditional rules are going out of the window, leaving plenty of white space opportunities for new brands like Dacha Drinks. Consumers’ priorities are starting to shift towards creating memorable experiences through different stories, formats and settings. Many have gotten used to indulging in premium food and drink from the comfort of their own homes.

Our challenge was to create a brand platform that gave homage to Russian traditions, Daria’s childhood nostalgia of picking fresh fruits and vegetables in her family’s summer cottage (Dacha) and a connection to nature – Daria’s home-grown garden ingredients and recipes. The identity was to fuse both Russian and Irish cultures together with a spirited twist.

Services

Brand Strategy | Communications Development | New Brand Creation | Visual Identity Design |  Packaging Design | POS & Marketing Collateral Design | Photography by Dasha Caffrey

Stylescapes presented to Daria
Daria at her Dacha in Russia

“We worked with BrandNew Creative to design a brand visual identity and communication strategy. From our very first consultation to the final delivery of all brand assets we were impressed by how thorough the team was. They really understood what we were looking for and also guided us through the design process every step of the way. Communication was alwasy easy and fast and nothing was ever a problem. We really enjoyed working with Amos, Laura and David on a personal level. Needless to say we are absolutely delighted with the results and so many people already complimented the design.”

Daria Caffrey – Founder of Dacha Drinks