Diamond Furniture

Diamond Furniture is a premium home and interiors store dedicated to making Irish homes all they can be.

Previous Diamond Furniture logo


For more than 25 years, William Diamond has seen the Irish consumer continuously seek inspiration and expertise to help them make their home the best it can be. Surrounded by experienced and key personnel who have been part of the Diamond team for decades, they work together, pooling resources to inspire and excite customers. That is why today when you walk into the Diamond Furniture showroom, you’ll engage and be advised by interiors specialists determined to help you make the best choices for your home.

Business Challenge

Despite its long-standing reputation as a trusted furniture retailer in Ireland, the Diamond brand has become outdated. Under threat from emerging local and European competition as well as ever-changing trends and consumer buying behaviours, the brand foundation and strategy need to be reassessed and redeveloped enabling the creation of a more sophisticated look and identity system that would remain consistent across their existing and new business channels. The WOW factor is needed.


A trusted and sophisticated identity which conveys character and style. It has an eye-catching colour range and uses bold, vibrant, natural imagery. The logo uses a contemporary serif font and a simple sans serif to convey style and simplicity.


Brand Strategy | Communications Development | Rebrand | Brand Creation | Logo Design | Visual Identity | Brand Guidelines | Signage Design | POS Design | Vehicle Branding | Wayfinding | Corporate Stationery | Print Design | Advertising

New Brand Identity
New logo in store and totem signage
New Print Advertising
System for seasonal sale promotions
Seasonal Sale Online
Store Branding
Diamond Furniture Brand Guidelines
Sub-brand design for Will and Co. - An exclusive collection for Diamond Furniture
Diamond Furniture New Range Sub-brand - Custom Collection
Custom Collection Branding - A range of customisable furniture
Diamond Furniture New Logo Design - Diamond Furniture, Will & Co, Custom Collection