Made Personal – Brand Refresh

Made Personal  provide premium personalised products from their base in Kildare to corporations, businesses and communities around the world

In 2017, brothers Alan and Gary McCormack — founders of leather goods company CarveOn — and gifting expert Robert Kennedy teamed up to create Made Personal.

Made Personal provides premium personalised products to corporations, businesses and communities around the world. With an artisan-to-customer approach to quality branded goods, Made Personal aims to delight every gift recipient with luxury, customised, useful products. By reducing their reliance on subcontractors and stocking a broad range of options in their large warehouse, Made Personal can provide their clients with last-minute and short-lead-time projects. 

Challenge

We were initially tasked with rebranding Made Personal to Swag.eu. The company desired the brand to reflect the increasing interest from companies for corporate swag orders. Made Personal also sought to undertake an examination of the brand’s foundation with the goal of updating and modernising its identity.

Solution

Not every design solution follows a prescribed path to meet the initial challenge. This was the case with Made Personal. 

Through the course of our in-depth discovery workshops with Made Personal, it became clear that there was no need to change Made Personal’s brand name. Instead, we chose to lean into their time-honed strengths that have brought the company an ever-growing and impressive client list. This is built on unrivalled customer service, premium products, and on-time delivery. 

We helped Made Personal excavate the true value they bring to their clients. Not only do they create gifting options that over deliver on their customers’ wishes, they enable others to fulfil their needs and make their roles easier. From HR managers, to team leads, to VPs, Made Personal takes a weight off everyone’s shoulders. 

To put a fine point on the Made Personal mission, we worked with the team to choose ‘creative gifting’ as a tagline that supports their brand name. 

The goal of the visual branding was to bring flexibility to Made Personal, with a range of visuals that could be adjusted to show the breadth of the company’s offering. 

Using the brand’s central moniker, we created a range of descriptive and visual naming systems that can be deployed through marketing channels, including Made Personal for Google, Meta, and even for you. Conversely, this branding can be reversed to reveal the personalised nature of the business, written as ‘The North Face…Made Personal’, ‘Keep Cup…Made Personal’. 

A vibrant and warm colour palette and on-site photo-shoot bring the Made Personal team’s personality and culture to the branding materials. Playful patterns signify how and where clients can personalise products, and a suite of icons delineate the extensive on-site inventory. We created an extensive set of brand guidelines to inspire the brand rollout over the remainder of 2022. 

In summary, we dug under the surface to bring out Made Personal’s strengths and core values, highlighting the best their business has to offer with a flexible system of elements the team is excited to work with and build upon.