Max Benjamin

Paris in the Fall

Max Benjamin’s unique home fragrance collections are appreciated around the world for their contemporary design, quality craftsmanship and the use of natural ingredients. Today, the Van den Berghs continue their pursuit to bring people on a journey of exploration and expression through fragrance.

Challenge

Each season Max Benjamin launch a themed edition range of scented candles and fragrance diffusers. Max Benjamin engaged BrandNew creative to create the packaging for their variety in Autumn 2018.

Solution

Paris is an enchanting place, especially in the fall. These fragrances are inspired by Autumnal flowers that paint the palace gardens, golden leaves that drench the tree-lined Boulevards and ornate bridges that come to life under the moonlight. Paris in the fall was the third edition of these location themed fragrances. We felt the Max Benjamin branding was missing in previous versions so ensured it was prominent in these new designs. A combination of gold and copper foiling was used to bring out the autumnal colours of Paris.

Services

Packaging Design