Business Challenge

People, quality and tradecraft, are the central values of Miller’s family business. But not only that: In every one of the characterful stone pieces, you will also find a passion for materials, forms, colours and an extraordinary instinctive feel. These values and features must be instilled and united in a new corporate identity that will enable the business to reach new audiences and international markets.

Solution

Every slab of stone needs individual handling and care, to develop its distinctive character. A strength highlighted by the rebrand and new corporate design. Personality and values, as well as the stunning aesthetics of the stone, are now interpreted in a new modern and unique identity. An emotional world has been developed around this elegant and natural brand to portray its true heart and dedication to crafting the most beautiful stone.

Services

Communications Development | Rebrand | Logo Design | Visual Identity | Website Design | Website Development | Brochure Design | Corporate Stationery | Vehicle Branding | Signage Design | Marketing & Collateral Design | Print Design | Advertising | Art Direction | Photography by Sean Breithaupt  |  Illustration by Lydia Hughes

With our photoshoot we wanted to showcase the beauty of the stone in a new way. The huge scale of the slabs, the beauty in the patterns and the fact that they are from the land. Every competitor shows finished kitchens, bathrooms or flooring – the rooms where the stone will live. It was also important to feature the craftsmen behind the scenes.