Oriana B

Oriana B

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Oriana B

Oriana B - Revitalising a rapidly growing furniture retailer brand to reconnect with its core identity and values.

Refresh

Brand Identity

Website Design

The Challenge

Rapid growth had diluted Oriana B.'s brand essence, disconnecting it from its original identity.

The Solution

Immersing in the Discover phase to identify goals, audience, personality, and positioning.

The Results

The revitalised brand clearly communicates strengths, resonating with the audience and reinforcing market leadership.

The Challenge

Rapid growth had diluted Oriana B.'s brand essence, disconnecting it from its original identity.

The Solution

Immersing in the Discover phase to identify goals, audience, personality, and positioning.

The Results

The revitalised brand clearly communicates strengths, resonating with the audience and reinforcing market leadership.

The Challenge

Rapid growth had diluted Oriana B.'s brand essence, disconnecting it from its original identity.

The Solution

Immersing in the Discover phase to identify goals, audience, personality, and positioning.

The Results

The revitalised brand clearly communicates strengths, resonating with the audience and reinforcing market leadership.

The Challenge

Rapid growth had diluted Oriana B.'s brand essence, disconnecting it from its original identity.

The Solution

Immersing in the Discover phase to identify goals, audience, personality, and positioning.

The Results

The revitalised brand clearly communicates strengths, resonating with the audience and reinforcing market leadership.

Logo

Logo

Logo

Brand Language

Brand Language

Brand Language

e-Commerce Website

e-Commerce Website

e-Commerce Website

eCommerce website

eCommerce website

eCommerce website

Brand Guidelines

Brand Guidelines

Brand Guidelines

What they said:

“We had a great experience with BrandNew Creative, they were patient and open to our ideas and we ended up with a very distinctive and unique visual representation of our brand!”

Alannah Monks, Creative Director, Oriana B

Next Project:

Made Personal