Rhatigan & Hick

Adding a modern twist to traditional craftsmanship

Background

Rhatigan & Hick are an Irish furniture design and manufacturing company based in County Wicklow. Taking only the finest raw materials and blending them with their experience, they make beautiful kitchens and furniture by hand, balancing functionality and design with vigour and vision.

Before.

Business Challenge

Not connecting with its target demographic, the existing brand needed to better communicate their positioning in a relevant and engaging way without catching their loyal clientele off guard.

Solution

To subtly create a more cohesive look, a more extendable set of design elements, a fresher and modern aesthetic that grabs attention, and higher-quality and more trustworthy image from the existing brand identity.