The Chia Collective

A celebration of pure and uncomplicated food

Started by friends, Paul and Luke, The Chia Collective combines their passion for sustainable sourcing, bespoke product-design and of course, chia! It’s a celebration of pure and uncomplicated food.


The packaging for their range of chia and breakfast products had to align with the guys’ ethos of high-quality, carefully chosen ingredients and simplicity.


The front of the packaging is minimal and takes inspiration from architectural classics. The reverse of each package shows the possibilities of the product.


Logo Refinement | Packaging Design | Photography & Food Styling by Jette Virdi  | Art Direction by Luke Coffey