The Chia Collective – Brand Creation

Started by friends, Paul and Luke, The Chia Collective combines their passion for sustainable sourcing, bespoke product design and of course, chia! It’s a celebration of pure and uncomplicated food.

Organic Product Range

Business Challenge

The packaging for their range of chia and breakfast products had to align with the guys’ ethos of high-quality, carefully chosen ingredients and simplicity.


The front of the packaging is minimal and takes inspiration from architectural classics. The reverse of each package shows the possibilities of the product.


Logo Refinement | Packaging Design | Photography & Food Styling by Jette Virdi  | Art Direction by Luke Coffey

Product Information
Product Photography
Product Photography
Product Photography
Organic Chia Clusters Packaging