To create an identity that appeals to both adults and children. The brand name is ‘Wonderlabel’ so we needed to create a visual identity which captures a sense of wonder and fun.
Using the BrandNew Creative process we were able to bring a consistency to the messaging and the visual design throughout all communications, making it a joy to read for the target audience. The visual identity is fresh and trustworthy. It uses playful, colourful visual language which can be applied to images, patterns, labels etc. and comes directly from the logo adding consistency throughout the brand.