Wonder Label

The Super Sticky stick-on name stickers that stay stuck

Wonder Labels are washable personalised sticker labels for the stuff that kids lose.


To create an identity that appeals to both adults and children. The brand name is ‘Wonderlabel’ so we needed to create a visual identity which captures a sense of wonder and fun.


The messaging and language is positive, personal and upbeat throughout all communications, making it a joy to read for the target audience. The visual identity is fresh and trustworthy. It uses playful, colourful visual language which can be applied to images, patterns, labels etc. and comes directly from the logo adding consistency throughout the brand.


Naming / Brand Strategy / Visual Identity / Web design