When
I graduated from Visual Communication Design in IADT in 2023 and started working with BrandNew in October 2024. Prior to this I took part in a designer in residence programme run by the Institute of Designers Ireland (IDI). I also balanced working freelance for clients in the cultural and commercial sector alongside working part-time for my dads jewellery business.

Why
I have always been very creative. I loved drawing and art from a young age and this developed throughout school and led me to choose a degree in graphic design. I remember coming across the book ‘Smile in the mind’ which featured designs that used humour and wit which I really loved.

At BrandNew, I am fortunate to be learning more about the importance of strategy and how it must integrate with design in order to create a strong brand. 

I am passionate about design and enjoy the process of turning complex ideas into simple and clear outputs. I also have an appreciation for aesthetics; my eyes light up when I encounter something beautifully or simply made.

One of the reasons why I find the process of branding fulfilling is because it allows me to learn about different industries and gain insights into different aspects of life.  I strongly believe in the power and value branding can have to help grow a business and at times create emotional connections with people.