The Children’s Rooms is the childrenswear department in Brown Thomas Dublin. The design of the department itself is based on a Georgian House and a series of 'rooms' differentiated by the beautiful hardwood parquet floor.

The new identity for The Children's Rooms needed to fit within the Brown Thomas environment and reflect it's DNA as Ireland's premier luxury lifestyle store. The inspiration for the brand comes from Georgian interior architraves and panelling. The colours used are also reflective of the period.

Logo design, brand creation, brand guidelines, advertising, direct mail campaign, social media assets, Packaging design.

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