Who 

Ailbhe – designer, podcast-lover and peach ice tea enthusiast.

What 

I’m a Senior Designer here at BrandNew. I’ve worked with brands across various industries over the years, that’s required me to become a bit of a shapeshifter. Designing an identity that perfectly represents the personality of that brand. Well, that’s always the goal.  

Where 

Dublin born and bred. Dublin has always been my home (if you don’t count 6 months in France, where I decided that eating an entire baguette a day was a good idea.) I studied Visual Communication Design at TUD and have worked as a brand designer since. 

When 

I graduated in 2018 and have five years of design agency experience. I started working with BrandNew in May. 

Why

When I was younger, my logical and practical mind seemed to contradict my creative capabilities. So, when I discovered that you could combine those things and make a career in design out of it, it fit. 

I like solving other people’s problems. Probably not the best idea for my personal life, but definitely a great quality in the world of branding. A strategic mind, eye for detail and enjoyment of writing don’t hurt either.