What is a Brand Sprint? And why should you do one?

By Amos Unkovich

A Brand Sprint is a streamlined process for turning the hundreds or thousands of abstract ideas you have about “your brand” into something more concrete. By working through a strategic framework of several exercises, you’ll end up with a shared vision and language that lets you make confident choices around how your brand looks, sounds, and acts with customers. In essence, you’ll achieve brand clarity.


To help our clients solve problems quickly and be self-sufficient, we’ve worked continuously on optimising our Brand Sprint process to deliver the best results in the least time. Best of all, the process relies on the people, knowledge, and tools that every team already has. The objective of the sprint is laying the foundation for your key brand pillars (goals, your WHY, values, personality, audience, tone of voice) – for you then to continuously build on and fine-tune.