Does your brand have a voice?

Is it hard to explain who you are and what you do? Or tough to describe why someone should choose you instead of a competitor? If a potential customer asks, “what’s in it for me?” could you answer easily? Does your website’s home page quickly confirm who you are, what you offer, and why to choose you?

Many of our clients tell us they want to start branding, but they don’t know the best way to begin because they feel like their business is still evolving or aren’t the same anymore and don’t know how to explain what it is they do now.

You may think you need to have a written vision to begin the branding process, but when you partner with a great brand specialist (like BrandNew), that’s rarely the case.

You may think you only need a logo and everything else will fall into place, and your customers will magically understand all the thought and passion you put into your work.

What you need is established brand messaging!

Every brand needs a voice. Messaging provides the words for that voice that help customers and prospects understand your value (why you’re useful) and values (what you believe in). It articulates your brand’s promise and stimulates the desire for your products and services. Brand messages tell a story that gets people excited about what you offer and rally them behind your flag. In the war for customers’ hearts, messaging leads the charge.

Good brand messaging explains your value system. If you can’t tell people what you’re about, you can’t expect them to tell other people what you’re about.

You need to be able to synthesize your entire history, your services, your purpose and why you’re better than the competition in just a few sentences or paragraphs.

So how do you get there?

For starters, stop thinking your new/old/fresh logo will resonate with your customer base. Logos don’t resonate. Stories resonate. And logos reinforce.

We create messages to address different needs. Crafting messages that are concise, easy to understand and that together tell a coherent story can be a lot trickier than you think. After you’ve gone through the process with us of developing messages targeted at different audiences, you’ll be a lot better prepared to explain your brand. And once you’ve found your voice, you’ll discover that people suddenly do a lot more listening.

Not sure if you’ve got your messaging right? Here’s a quick test.

Do you know how you talk about yourself?

Do you know how others talk about you?

Do you want to control that message?


If your answer is No to any of those questions, it’s time you seriously look into your brand messaging and how you talk about your business.

Get in touch with us today, as we’re always happy to talk about how we can help bring clarity to your brand and reveal it’s true voice. To learn more about how we work and our design process, please get in touch with us today. We believe in doing ‘Great Work for Great People.’