Is it hard to explain who you are and what you do? Or tough to describe why someone should choose you instead of a competitor? If a potential customer asks, “what’s in it for me?” could you answer easily? Does your website’s home page quickly confirm who you are, what you offer, and why to choose you?
Many of our clients tell us they want to start branding, but they don’t know the best way to begin because they feel like their business is still evolving or aren’t the same anymore and don’t know how to explain what it is they do now.