Ever considered marketing on wheels?

By David Lawlor

If you’re looking for a cost-effective marketing tool that gets your business noticed, it might be time to consider branding your company vehicle to give you an instant marketing campaign on wheels. What is vehicle branding? Well, it’s a term that is used to describe anything on your vehicle that promotes your business, from a sticker on the side to a complete vehicle wrap.

One of the goals of any company is to acquire new business. This is generally done through some form of advertising. Many reading this article are no doubt familiar with traditional advertising and are probably familiar with digital media as well. However, promoting yourself to the public using these methods can be difficult if you don’t have a big budget.

Miller Brothers Stone

According to the 2016 Irish Census, the average driver spends one month in every year behind the wheel and up to 3,000 people will see your vehicle every day! The cost per 100 sightings of your vehicle can be as little as 4 cents. In comparison, direct mail is €1.94 and radio advertising is €1.21 per 100. What’s more, vehicle wraps last up to five years as opposed to a newspaper or radio advert, which is always short term. Whether you have one vehicle or a whole fleet, branding them helps you leverage an asset that is already in use for marketing purposes, so that you stand out from the competition and reach your target market.

Studies have shown that businesses targeting their local market perform better when their branding is visible in their local area. A branded vehicle helps create a professional image for your business and build trust with your target audience. Trust plays an important role in any consumer’s buying decision and branding your vehicle helps establish your business and brand in their eyes.

Obviously, vehicle branding can do a lot to benefit your brand and broaden its exposure. From its performance in traffic to its value over time, your company can experience real positive benefits. In addition to lending your business an established feeling, your wrap even helps to grow your business. The more people see your info; the more likely they are to contact you in need of your services. Never underestimate the power of basic static advertising tools such as these. With the ability to quickly and repeatedly put your brand “out there,” it offers you an affordable way to advertise you shouldn’t ignore.

Featured below, recent BrandNew vehicle branding for the team at Miller Brothers. Perhaps you’ve seen their fleet driving around the country delivering their beautiful natural stone?

To learn more about who we are, our design process and how we can help your business today, please get in touch with us. We believe in doing “Great Work for Great People”.