Like any relationship, picking the right branding partner is key
According to a survey, around 81 percent of consumers will only buy from brands they can trust. As a business owner, you have to build a trustworthy brand from the beginning and connect with the consumers. This is where your visual brand identity, such as logo design, website graphics, font, brand colours, and typography, can be useful for sending the right message to the audience.
One of the best ways to create a powerful brand identity is to hire a professional branding and design agency’s services. Now, since there are many options to choose from in the industry, you might get confused about picking a suitable one.
Here are a few things that you should consider before selecting a branding and design agency.
Impressive Portfolio
It is always a good idea to look at all the agency’s work with previous clients. This will give you an idea of their experience in the field and expertise as well. So you can figure out which areas of design a particular branding agency is good with and what their creative limits are.
You might find some work from the portfolio on the website, but it is better to discuss it during the initial meeting. This way, you can determine how the agency has helped businesses with their branding and image and look at feedback from satisfied clients.
If the branding and design agency has an impressive portfolio and has helped companies build or revamp appealing brand identities, you can consider it a potential choice.
Look for a Unique Factor
The right agency for you should stand out and offer you a unique experience that is different from what you might get at other places. Research the options on your list thoroughly and compare them to get an idea of which agency will be able to meet the requirements for your brand.
While you might get similar services at most branding and design agencies, you should choose one that provides you with unique and customised solutions. For example, the right agency could help you develop different marketing and branding strategies to create a positive consumer perception of your brand.
It may include revamping the website, product packaging or changing the brand voice to target a broader consumer base. Take Amazon, for instance. With a logo change in 2012 by Turner Duckworth, the company made its brand identity stronger and showed that its marketplace had everything possible.
Price and Design Process
Each agency has its own process for researching the client and diagnosing problems or challenges that their brand faces in the market. So consider the design process of an agency by what questions they ask and their timeline for deliverables.
Other than that, focus on the pricing. You want an agency that can accommodate your budget for branding and design before anything else. However, you should avoid opting for an agency that offers a low price since it could compromise work quality.
To Sum Up
These are a few factors that you should look for when hiring a brand and design agency. In the end, you want to create a brand identity for your business that convinces customers to buy the products or services and gives you an edge over the competition.
