4 proven steps to brand success
Since 2014, we’ve worked with ambitious business owners and discerning marketing executives to turn businesses into brands that people love. Over time we’ve developed a proven process that sets us apart.
Together with our clients, we build a four-step roadmap that’ll take us from research, through strategy, design, implementation and marketing. That said, there’s no one-size-fits-all here — every client is unique, so your branding should be too. We’ll walk with you, side by side, to help you find your voice, communicate your passion and realise your vision.
We start with learning everything about your business, your market, and your plans. We define the project’s scope and develop your brand foundations — the right way.
We use a sprint (workshop) process to extract and distil the brand’s essence, its purpose and its promise to your customers. We work through specific exercises to define core elements, building a complete picture of the visuals you want and the messaging you need.
- Brand Audit
- Brand Goals
- Target Audiences
- Core Values
- Brand Personality
- Brand Positioning
- Brand Archetypes
Storytelling is a key ingredient of a great brand. Guided by the expertise and writing prowess of our copywriters, we’ll help you be true to yourself and develop a consistent way to communicate, ensuring you deliver your marketing message accurately — and memorably.
Our process includes a full communications strategy, and specific outputs like brand naming, website copy, and advertising text. We’ll help you craft a message you’re proud to shout from the rooftops.
- Brand Naming
- Brand Story
- Website Written Copy
- Blog & Social Written Copy
- Editorial & Advertising Copy
Now that we know who you are, where you’re going, and who you’re talking to, it’s time to put it all to work. We’ll get in the trenches with you, building a visual style that matches your ambition and commercial goals, while seamlessly connecting with your audience.
This is the part our clients love, with exciting logo design, typography, stylescapes, mock-ups, and photography. It’s where your vision comes to life.
- Brand Creation
- Brand Toolkit
- Brand Guidelines
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The last step is getting your brand out into the world. We work with you to apply the chosen design and messaging to your business sales, marketing channels, and audience touch-points. We have the experience to help take your brand from the page to the public, no matter what industry or sector you’re in.
Whether it’s luxury goods, craft beers, or anything in between, a beautiful, expertly-designed brand is what sets you apart from the rest.