Branding 101
Insight 2 - Why is a Brand Important?
In an extremely competitive and visual-led marketplace, the look, styling and tone of your brand identity are essential. It should reflect your big idea, promise, values and personality of your company while visually appealing to your target audience. The power of a brand stems from a curious mixture of how it performs and what it stands for. When a brand gets the mix right, it makes us, the people who buy it, feel that it adds something to our idea of ourselves.
In a world that is overloaded in terms of competitive noise, in which rational choice has become almost impossible, brands represent clarity, reassurance, consistency, status and membership. Basically, everything that enables a human being to help to define themselves. Brands represent personal identity.
