Brown Thomas Beauty Event

A Beauty Event to inspire and Delight

Background

In Spring of 2016, Brown Thomas launched the Beauty Blossoms Event in its four stores. The event brought together a mix of the top beauty brands, exciting events and exclusive launches to inspire and delight. A vital feature of the month-long event was the launch of the Beauty Blossoms Garden – a floral escape in the store where customers could ‘play and stay’ at dedicated beauty stations in a genuinely refreshing spring space, decorated with cherry blossoms and roses.

Challenge

The event objectives were to 1.) Raise awareness of the Spring Beauty Event and ultimately drive people in the store. 2.) Position Brown Thomas as the Go-To Beauty Specialists. 3.) Create regularly updated original content. The design challenge was to create a consistent set of assets with a unified vision across the various campaign touchpoints (press adverts, outdoor campaign, social and digital, in-store environmental and printed collateral).

Services

Logo Design | Visual Identity | Website Design | Wayfinding | Environmental Graphics | Social Content | Art Direction | Photography by Neil Hurley