Carroll’s of Tullamore

Bringing the taste of New York to Ireland

Background

Since Seamus Carroll launched his business back in 1979, Carroll’s of Tullamore has been busy earning a well-deserved reputation in Ireland for producing top quality food with care. From their original and delicious slow-cooked ham, their product range has grown to include handcrafted deli meats, pre-made lasagne, classic ready meals, chicken pieces and even deli salads. At the core of their business, they answer the consumers’ growing need for convenience that doesn’t compromise on quality. Together with their much-loved ham, they too are best sellers and firm favourites in homes across the country.

Carroll's New 2018 Advertising Campaign for New York Deli Range - Bus Wrap

Business Challenge

To create a bus wrap, billboard and digital display design for the New York Deli range campaign that will connect with the target audience and will get people talking yet is still in line with the look and feel of the range. The aim is to increase brand awareness and ultimately drive sales by being fun, exciting and unique.

Services

Bus Wrap Design | Billboard Design | Digital Display Design | Social Content | Animation | Art Direction | Photography by Neil Hurley | Food Styling by Erica Ryan

Carroll's Advertising Campaign Creative Concepts for New York Deli Range
Carroll's Advertising Campaign Creative Concepts for New York Deli Range
Carroll's Advertising Campaign Creative Concepts for New York Deli Range
Carroll's Advertising Campaign Creative Concepts for New York Deli Range
Carroll's Advertising Campaign Creative Concepts for New York Deli Range - Typography
Photoshoot - behind the scenes
Photoshoot - behind the scenes
Photoshoot contact sheet
Pattern creation
Typographic style chosen for campaign
Carroll's Advertising Campaign Photoshoot for New York Deli Range
Carroll's Advertising Campaign Photoshoot for New York Deli Range
Campaign Digital Display in Heuston Station - Dublin
Campaign Digital Display in Heuston Station - Dublin
Transvision Artwork
Transvision Artwork
Campaign Billboard
Campaign Billboard
Campaign Billboard
Campaign Billboard
Carroll's New 2018 Advertising Campaign for New York Deli Range - Bus Wrap
Carroll's of Tullamore
96 Sheet
6 sheet