FIRE Steakhouse & Bar – Brand Refresh

FIRE Steakhouse and Bar is a multi-award-winning venue located in Dublin’s heart on the famous Dawson Street. A recent winner of ‘Best Global Luxury Steakhouse‘, the restaurant is a firm favourite in the city.

Business Challenge

To develop a revitalised, relevant and evolved brand identity to help share their unique story about their fanatical commitment to local Irish produce and artisan producers and create an engaging customer experience to educate food-lovers on their process and hero the people behind farm-to-fork. The refreshed brand needed to reduce the complexity of the existing branding and collateral while reflecting the brand’s positioning and pure and simple quality nature of the product.


Brand Refresh | Visual Identity | Brand Guidelines | Print Design | Marketing & Collateral Design | Digital Asset Design

Preparing to present the stylescapes to the client
Stylescape in detail
Menu Cover
We replicated the form of the sculptural trees on the Bill folder
Fire Brand Guidelines
Promotional poster system design