Helen Turkington – Brand Refresh


Helen Turkington offers a bespoke design service, from ongoing consultancy to one-off projects and product sourcing. For more than 20 years, Helen Turkington has been inspiring homeowners and helping customers revitalise their interiors, enabling every home to truly meet its potential. Whether you are planning a full interior re-design or need help on smaller projects, they’ll be with you every step of the way.

Business Challenge

While the initial scope consisted of designing a new website to reflect their evolved product and service offerings, the results of a brand audit across all the touchpoints revealed a more critical issue – inconsistent branding. The challenge was to unify every part of Helen Turkington’s branding strategy and ensure corporate cohesion focusing on the logo, colour scheme, messaging, voice, and typography to improve their visibility, both online and off. Only then could the design and development of the new website take place.


Communications Development | Brand Refresh | Visual Identity | Corporate Stationery | Packaging Design | Website Design & Development | Social Media Strategy | Vehicle Branding | Print Advertising

Helen Turkington Logo
Helen Turkington Swatch Materials
New Stationery Design
Helen Turkington brand guidelines by BrandNew Creative
Part of our social media strategy plan
Residental Project
Concepts for invitation to showroom launch
Relaunch Event Printed Invite
Close up of Letterpress invitation