Southgate – Rebrand

End-to-end logistic solutions


Built from the ground up over 30 years, Southgate has become one of Ireland’s leading logistics companies, responsible for thousands of successful deliveries every month.


Over the years, they have become skilled problem-solvers and innovators with unrivalled flexibility and adaptability, dedicated to providing every solution the industry needs — all from one expert hub. They provide refrigerated transport, storage and customs clearance of agri-goods to and from Ireland, the UK and mainland Europe, working with a network of professional drivers, trained administrators and qualified veterinarians to deliver a trusted end-to-end cold-chain logistics service. They required a modernised brand identity that accurately portrayed the business’s growth trajectory, alongside a comprehensive brand architecture system to effectively manage their various divisions.


To address Southgate’s business objectives and challenges, a comprehensive strategy focusing on modernisation, market expansion, and improved communication was essential.

The business services framework ‘end-to-end logistics solutions’ guided the brand identity design. Subsequently, we executed a brand photography strategy and built a modern, user-friendly website should be developed to showcase Southgate’s full range of services, expertise, and industry-leading solutions.

Photography by Sean Breithaupt

"We are currently working with BrandNew Creative for a full re brand of our business and website development. From the start it has been a breeze working with Amos, David, Ailbhe and the rest of the team. They really took the time to understand our business & industry. The team are excellent communicators, flexible and responsive. We are so pleased with the new brand the team have developed and looking forward to launching our new brand identity, messaging and web presence in 2024."
Bridin Ryan - Southgate