Stork & Co – Brand Refresh

Stork and Co is an Irish lifestyle brand that creates modern clothing and accessories for little adventurers.


Stork and Co was founded by Irish sisters, Sophie Cafolla and Dr. Vicky O’Dwyer, a consultant obstetrician and gynecologist. The sisters have five children between them and so continually utilise their personal and professional experience to develop products that are practical and fun.

Currently stocked in Kilkenny shops nationwide, online and have recently opened their first multipurpose retail shop.

Business Challenge

When we began this project, The Stork Box launched with pre-packed maternity hospital bags, so it was everything you needed for your labour stay. Since the last COVID lockdown, noticing a baby boom, they went from exclusively online to opening a bricks-and-mortar shop. Renaming to Stork & Co, the business has become a full clothing and accessories company for children from zero to five years.

To ensure the brand seamlessly aligned with the business’s ability to dynamically adapt to the market’s needs during the pandemic and giving Stork & Co and their culture an advantage, our challenge was to breathe adaptability into the created visual design and word-mark. We designed a more flexible framework adaptable across all current and future touch-points for the brand from store signage, point-of-sale, product design, labels, packaging, online marketing, and social content.


Logo Design | Pattern Creation | Brand Guidelines | Packaging Design | POS Design | Corporate Stationery | Social Content | Photography by Al Higgins