How We Work
Our unique four-step creative process is what sets us apart. Together with our clients, we develop a roadmap for branding success, from research, through strategy, design, implementation and marketing. There’s no one-size-fits-all here. We start at the beginning, learning everything about your business, your hopes and your plans. Then we walk with you, side by side, to help you find your voice, communicate your passion and realise your vision.
The first phase is all about you. Your business, your audience and your goals. We spend time learning all about your business, industry and your audience. We define the project’s scope and develop your brand foundations – the right way.
We use a sprint (workshop) process to extract and distil the brand’s essence, its purpose and its promise to your customers. We work through specific exercises to define core brand foundation elements such as;
- Brand Goals
- Target Audiences (Demographics & Psychographics)
- Core Values
- Brand Personality
- Brand Market Positioning & Competitor Landscape
- Brand Archetypes
- 1 Week Prep & Research
- 1 Day Brand Sprint
- 1 Week Review
- Presentation of Results
Storytelling is a key ingredient of a great brand. How can you communicate the essence of what you’re about? Guided by the expertise and writing prowess of our copywriters, we’ll help you be true to yourself and develop a consistent way to communicate, ensuring you have a clean and crisp tone of voice to deliver your marketing message with accuracy.
Our process includes the messaging strategy; theory, rationale, tone of voice as well as specific written outputs such as;
- Brand Naming
- Brand Story
- Tagline Development
- Website Written Copy
- Blog & Social Written Copy
- Editorial & Advertising Copy
- 1 Week Prep & Research
- 1 Hour Communications Sprint
- 1 Week Communications Strategy Report
- Selected Written Outputs
Now that we know who you are, where you want your business to go and who you are specifically talking to, we’ll work closely with you to deliver the visual style that matches your ambition and commercial goals, while seamlessly connecting with your audience.
- Concepts and Stylescapes
- Identity – Logo Design / Typography / Colour Scheme / Photography Styles / Mock ups
- Brand Identity System – Guidelines for usage for multiple touch-points (print, online store, point-of-sale, packaging, promotions, downloads)
- Brand Development and Rebranding
- Brand Toolkit
- Brand Guidelines
Related Case Studies:
Applying the visual design to your business sales and marketing channels, and audience touch-points occurs during the Activation phase. Applying the right visual design is imperative to communicating your passion and realising your vision.