FIRE / SOLE

Private dining in a choice of elegant surroundings

Background

FIRE and SOLE restaurants are multi-award-winning venues located in the heart of Dublin city centre. Both venues are a firm favourite in the city as a choice for corporate events and private dining and offer a personalised service for groups of 6 to 100.

Business Challenge

There are many options for private dining for corporates in the city. Our task was to develop a printed piece which would differentiate.

Initial concepts presented

Solution

At BrandNew Creative we always put people first. And we believed that this should be the best approach for this project. Both restaurants are renowned for their culinary excellence, and are both beautiful and centrally located. It’s the personal service that will differentiate them from the competition. Once we had agreed on this as our strategic direction, our first task was to photograph the key members of both teams in action and use this content as the driver of the creative. The final deliverable was always going to be a printed piece, but having so much beautiful content post shoot, we were also able to create an online piece with the facility to accept bookings.

Services

Brochure Design | Strategy | Art Direction | Photography by Sean Breithaupt

Behind the scenes of our photoshoot with Sean Breithaupt
Behind the scenes of our photoshoot with Sean Breithaupt - Behind the bar
Behind the scenes of our photoshoot with Sean Breithaupt - Front of House
Head chef and team at FIRE
Final artwork (front and back) for printed concertina brochure
Inside section of printed concertina brochure
Inside section of printed concertina brochure
Front and outside back cover - Private Dining Brochure
Front and outside back cover - Private Dining Brochure
Inside fold section - Private Dining Brochure
Inside fold section - Private Dining Brochure