During Hatty’s visit to her hometown Seoul, she went in search of interesting Korean typography. Having read and seen it all her life as a native language, she was fascinated to see a Korean typographic design that she hadn’t seen in a while.

Hangul, a script system developed by King Sejong the Great, was ingeniously created to enhance literacy among the Korean populace.  As a result, it stands as one of the world’s few invented writing systems.

Hangul can be used horizontally, vertically, super-scripted, and even in combination with the alphabet. It has countless faces, from the signage of a local restaurant with its rustic charm to the visual elements that introduce a trendy modern space.

Hangul typography is a beautiful blend of syllables and unique shapes, and the letters themselves are artistic and sensuous. Hangul is aesthetically pleasing in its own right, and Hangul typography brings out the best in this beauty, giving it a unique and attractive design.

Hangul was created for all people, so it’s very easy to learn, so why not indulge in its puzzle-like combination of consonants and vowels?