The rebrand decision can be slightly challenging as sometimes, the existing consumer base may not react to it positively. Take the examples of Gap or Kraft here. Both the companies launched their new brand identities, only to change them back within a short period. Since rebranding may not work for every brand, it might be a good idea to… Read more »
As a business owner, you have to develop impactful branding strategies to connect with the consumer and create a memorable brand identity. This is where brand guidelines can help set you in the right direction and effectively boost your business’s visibility. Think of these as a ‘style guide’, which includes your logo design, colour palettes,… Read more »
According to research, people are likely to process images 60,000 times quicker than plain words or text. People are also more attracted to appealing imagery and visuals that they come across on the web, social media, or print. This is why brands need to engage with their audience through high-quality pictures and encourage them to explore… Read more »
Today, most brands can reach out to their target audience through social media networks and websites and pitch their products or services. Given that the present consumer has many options to choose from, business owners have to try and grab their attention before others in your industry. This can be done effectively if you, as… Read more »
According to a survey, around 81 percent of consumers will only buy from brands they can trust. As a business owner, you have to build a trustworthy brand from the beginning and connect with the consumers. This is where your visual brand identity, such as logo design, website graphics, font, brand colours, and typography, can be… Read more »
You can think of Brand Strategy as a 360-degree business blueprint that focuses on the long-term development of your purpose and emotional impact.
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