A brand refresh is not always needed if you follow these tips

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The rebrand decision can be slightly challenging as sometimes, the existing consumer base may not react to it positively. Take the examples of Gap or Kraft here. Both the companies launched their new brand identities, only to change them back within a short period. Since rebranding may not work for every brand, it might be a good idea to… Read more »

Using your brand elements in a consistent way, builds brand strength and recognition

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As a business owner, you have to develop impactful branding strategies to connect with the consumer and create a memorable brand identity. This is where brand guidelines can help set you in the right direction and effectively boost your business’s visibility. Think of these as a ‘style guide’, which includes your logo design, colour palettes,… Read more »

Brand Photography is often overlooked as a key touchpoint

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According to research, people are likely to process images 60,000 times quicker than plain words or text. People are also more attracted to appealing imagery and visuals that they come across on the web, social media, or print. This is why brands need to engage with their audience through high-quality pictures and encourage them to explore… Read more »

Like any relationship, picking the right branding partner is key

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According to a survey, around 81 percent of consumers will only buy from brands they can trust. As a business owner, you have to build a trustworthy brand from the beginning and connect with the consumers. This is where your visual brand identity, such as logo design, website graphics, font, brand colours, and typography, can be… Read more »