A 𝐁𝐫𝐚𝐧𝐝 𝐒𝐩𝐫𝐢𝐧𝐭 is a streamlined process for turning the hundreds or thousands of abstract ideas you have about “your brand” into something more concrete. By working through a strategic framework of several exercises, you’ll end up with a shared vision and language that lets you make confident choices around how your brand looks, sounds,… Read more »
Posts By: Amos Unkovich
Making a solid connection with your target audience can be a real challenge in an already busy, often cluttered marketplace. Every brand needs a unique communication style that should be consistently practised over time. People seek authentic brands with a clear story supported by an appropriate voice and tone that speaks to them. All brands… Read more »
Having covered the branding essentials, it’s time to step back and start looking at the bigger picture. What will success look like for your brand? How will you know you’ve done enough? Creating a powerful brand is only the beginning of your journey to develop a strong corporate image for your business.
Successful brands are consistent. You can count on them. Day after day, week after week, year after year. They do what they do and always have done. By being consistent, you can convey the strength of your purpose and your stability. Being consistent is building equity in your brand. Over time, as your reputation grows,… Read more »
What do you want your brand to be, a chameleon or a unicorn? How do you truly make your brand unique? The marketplace is becoming more and more congested with brands fighting for a larger piece of the pie, for the attention of customers, media and viral status. With new competitors, evolving customer tastes, disruptive… Read more »
COVID-19 has had an effect on businesses in Ireland (and pretty much everywhere across the globe). For some, it’s simply about survival.