If you only read one book on branding, this should be be it
Posts By: Amos Unkovich
How your brand communicates with your audience is key
Making a solid connection with your target audience can be a real challenge in an already busy, often cluttered marketplace. Every brand needs a unique communication style that should be consistently practised over time. People seek authentic brands with a clear story supported by an appropriate voice and tone that speaks to them. All brands… Read more »
Content Creation for Print, Digital, Web, Social
With expertise in copywriting, design, videography, illustration, and more, we’ll create the content you need to make a true, practical connection with your target audience.
Brand Identity and Visual Design
Capturing the essence of your brand through an original, carefully conceived look-and-feel must be seen as making an essential business investment. One carefully designed identity will provide you with a cast-iron brand personality, giving your brand a platform to connect with your audience and differentiate yourself from the competition. Through our in-depth creative process, we’ll… Read more »
Communications Strategy Development
Making a solid connection with your target audience can be a real challenge in an already busy, often cluttered marketplace. We’ll help you be true to yourself and develop a consistent way to communicate, ensuring you have a clean and crisp tone of voice to deliver your marketing message with accuracy.
Brand Strategy Development
Working closely with you, we’ll put together a robust, practical strategy in sync with your organisational and commercial goals. By clearly understanding your medium and long-term brand goals, we can help you meet your short-term branding or immediate needs more effectively. Starting with a dedicated research phase, we’ll investigate industry and consumer trends and insights,… Read more »
Doing great work for great people…for more than 20 years
David Lawlor and Amos Unkovich have worked with more than their fair share of great people over the years. Both have more than 20 years’ experience in branding and both bring different, essential ingredients to every BrandNew Creative project. After learning his trade on the agency circuit after graduation, David escaped the conformism of that… Read more »
What is a Brand Sprint? And why should you do one?
A Brand Sprint is a streamlined process for turning the hundreds or thousands of abstract ideas you have about “your brand” into something more concrete. By working through a strategic framework of several exercises, you’ll end up with a shared vision and language that lets you make confident choices around how your brand looks, sounds,… Read more »
Insight 6 – Don’t Stop, Keep Evolving
Having covered the branding essentials, it’s time to step back and start looking at the bigger picture. What will success look like for your brand? How will you know you’ve done enough? Creating a powerful brand is only the beginning of your journey to develop a strong corporate image for your business.
Insight 5 – Be Consistent with your Brand
Successful brands are consistent. You can count on them. Day after day, week after week, year after year. They do what they do and always have done. By being consistent, you can convey the strength of your purpose and your stability. Being consistent is building equity in your brand. Over time, as your reputation grows,… Read more »
Insight 4 – Make your Brand Unique
What do you want your brand to be, a chameleon or a unicorn? How do you truly make your brand unique? The marketplace is becoming more and more congested with brands fighting for a larger piece of the pie, for the attention of customers, media and viral status. With new competitors, evolving customer tastes, disruptive… Read more »
New Perspectives – Rhatigan and Hick
COVID-19 has had an effect on businesses in Ireland (and pretty much everywhere across the globe). For some, it’s simply about survival.
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