Insight 4 – Make your Brand Unique

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BrandNew Creative Brand - Make your brand uniqueing for Business Insights

What do you want your brand to be, a chameleon or a unicorn? How do you truly make your brand unique? The marketplace is becoming more and more congested with brands fighting for a larger piece of the pie, for the attention of customers, media and viral status. With new competitors, evolving customer tastes, disruptive… Read more »

Insight 3 – Know who you’re talking to

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BrandNew Creative Branding for Business Insights

Have you ever played darts blindfolded? If so, did you hit the bullseye or even hit the board for that matter? Not knowing who your target audience is and how you’re relevant to them is very much like playing darts with a blindfold on….facing backwards. So, how do we define the term Target Audience? While… Read more »

Insight 2 – Why is a Brand Important?

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Insight 2 - Why is a Brand Important?

In an extremely competitive and visual-led marketplace, the look, styling and tone of your brand identity are essential. It should reflect your big idea, promise, values and personality of your company while visually appealing to your target audience. The power of a brand stems from a curious mixture of how it performs and what it… Read more »